Social Media Management for Contractors
Contractor social media management and social media marketing for home improvement companies. Highlight your approach and stand apart in your industry.
If you could talk to your customers daily, showcase your work in real-time, brag about new jobs, and demonstrate what sets your company apart to a wide audience, why wouldn’t you?
Social media marketing for contractors does all of that and more.
Local contractors often overlook the benefits of social media marketing for home improvement companies. The truth is, when managed correctly, your social media profiles work for you 24/7, encouraging reviews, recommendations, shares of your local work, and giving you a place to display not only your portfolio but your integrity and company approach. You stop being just a business and you become a partner that clients trust.
Social media management for contractors from Service Pro Marketers takes away the guesswork of social media content creation and delivers optimized, authentic connections that drive results on Facebook, Instagram, and more.
Reach out to our social media experts TODAY to discover if social media is the right fit for your home improvement company.
The Benefits of Social Media Marketing for Contractors
Retain Clients & Boost Referrals
No need to worry about how to remind your customers you’re still around – a social following keeps you at the forefront of their thoughts and makes recommendations easier than ever
Build Brand Trust
For contractors, trust is everything, so we optimize your social media marketing so that consumers have confidence in your work and your honesty for every job
Reputation Management
Control the narrative around your company by showing off your 5-star reviews, posting photos of completed work, and bragging about awards and lectures your company provides so you’re seen as an expert in the industry
Humanize Your Business
People want to work with humans, not businesses, especially on large projects that involve their homes; social media humanizes your contracting business and allows authentic loyal connections to be made
Drive Site Traffic
When content is properly balanced, social media has a wide reach that boosts traffic to your site, exposing you to new leads and a bigger customer base
Improve Customer Service
Consumers have quick questions that only require simple answers, like do you do windows? Are you experienced with smart home systems? Answering these questions promptly on social media leads to more connections and more jobs
Gain Insights for Marketing
Social media management for contractors provides real-time data on who your audience is, so your other marketing efforts are streamlined and can pivot to reach the people who need your services the most
Targetted Advertising
Our social media marketing for contractors includes advertising, allowing us to specifically target people in your area, occupation, age range, and more to improve click-through rates and lead acquisition
Get to Know the Most Popular Social Media Platforms for Contractors
Facebook for Contractors
- Project Photo Posts: Before, During, After
- Team Member Highlights
- Behind the Scenes
- Event Promotions
- New Service Announcements, Deals, and Specials
- Blog Post Announcements
- Website Shares
- Industry News, Jokes, Trends
Instagram for Contractors
- Project Photos
- Finished, Polished Photos
- Behind the Scenes Pictures and Videos
- Before/After Comparisons
- Personal Photos via Story Posts
- Story Polls, Interactions, and Quizzes
- Short Form Videos
- Personalized Short Videos
- Company-Specific Hashtags
YouTube for Contractors
- SEO Optimized Title, Tags, Descriptions
- Linked Time Segments in Descriptions for Ease of Navigation
- Site Embedded Videos
- How To and Informative Content
- Personalized Branding
TikTok, Twitter, and More!
We also consider the content we can create together and what platforms complement this. For social media management for contractors, we won’t put you on TikTok if you’re not comfortable filming on-site videos and we won’t recommend Twitter if you prefer visual content.
What Sets Our Contractor Social Media Management Apart
Ready to Begin? Contact Us TODAY for a Social Media Review
Social Media Statistics for Contractors
95mins
Adults spend over 95 minutes on social media every day
37%
Consumers are 37% more likely to buy a service from an influencer
25%
Facebook accounts for 25% of all digital advertising each quarter
81%
Instagram has an 81% engagement rate
7 profiles
The average American has 7 social media accounts
60mil
There are more than 60 million Facebook Business Pages
93%
93% of marketers cite business exposure as the top benefit of social media
75%
75% of Instagram users visit a website or business profile after viewing an ad
76%
76% of adults can be reached with Facebook ads
94%
94% of marketers use Facebook in their campaign efforts
80%
80% of Instagram users follow a business profile
25%
25% of Instagram ads are videos
Social Media for Contractors FAQ
Social media management for contractors complements a search engine optimization strategy. Content created for SEO can be repurposed for social media and social media is an additional avenue of traffic to get clients finding and following your business.