Social Media Management for Contractors

Contractor social media management and social media marketing for home improvement companies. Highlight your approach and stand apart in your industry.

If you could talk to your customers daily, showcase your work in real-time, brag about new jobs, and demonstrate what sets your company apart to a wide audience, why wouldn’t you?

Social media marketing for contractors does all of that and more.

Local contractors often overlook the benefits of social media marketing for home improvement companies. The truth is, when managed correctly, your social media profiles work for you 24/7, encouraging reviews, recommendations, shares of your local work, and giving you a place to display not only your portfolio but your integrity and company approach. You stop being just a business and you become a partner that clients trust.

Social media management for contractors from Service Pro Marketers takes away the guesswork of social media content creation and delivers optimized, authentic connections that drive results on Facebook, Instagram, and more.

Reach out to our social media experts TODAY to discover if social media is the right fit for your home improvement company.

The Benefits of Social Media Marketing for Contractors

Social media marketing for contractors is different than other forms of digital marketing for home improvement contractors. Unless you are specifically running Facebook ads, the metrics for success vary from client to client. Some contractors are looking to grow a following, others want to strengthen their branding, and some opt to curate a reputation as an informative and resourceful local contracting business. Because of this, it isn’t enough to say “social media drove x number of clients to call me!” Social media management for home improvement businesses can have different target focuses. Here are just a few of the benefits you can expect to see for your contracting company by investing in social media management from Service Pro Marketers.

Retain Clients & Boost Referrals

No need to worry about how to remind your customers you’re still around – a social following keeps you at the forefront of their thoughts and makes recommendations easier than ever

Build Brand Trust

For contractors, trust is everything, so we optimize your social media marketing so that consumers have confidence in your work and your honesty for every job

Reputation Management

Control the narrative around your company by showing off your 5-star reviews, posting photos of completed work, and bragging about awards and lectures your company provides so you’re seen as an expert in the industry

Humanize Your Business

People want to work with humans, not businesses, especially on large projects that involve their homes; social media humanizes your contracting business and allows authentic loyal connections to be made

Drive Site Traffic

When content is properly balanced, social media has a wide reach that boosts traffic to your site, exposing you to new leads and a bigger customer base

Improve Customer Service

Consumers have quick questions that only require simple answers, like do you do windows? Are you experienced with smart home systems? Answering these questions promptly on social media leads to more connections and more jobs

Gain Insights for Marketing

Social media management for contractors provides real-time data on who your audience is, so your other marketing efforts are streamlined and can pivot to reach the people who need your services the most

Targetted Advertising

Our social media marketing for contractors includes advertising, allowing us to specifically target people in your area, occupation, age range, and more to improve click-through rates and lead acquisition

Get to Know the Most Popular Social Media Platforms for Contractors

Don’t waste your time and energy on social media platforms that don’t speak to your audience. Social media marketing for contractors is not casting a wide net and hoping something catches. You want your time, energy, and content directed to the platforms where your consumers already are. Get to know the social media platforms we are experienced with so we can help you with consulting, management, content creation, and social media marketing for all home improvement businesses and services. Remember! For all social media profiles, we will optimize your information, brand your cover photos and profile photos, manage comments replies, and message responses.

Facebook for Contractors

Facebook is the most used social media platform today. While there are many competing social media platforms, Facebook remains the one with the highest users. All businesses should have and manage a Facebook business page.

Facebook Management for Contractors Includes:

Project Photo Posts: Before, During, After
Team Member Highlights
Behind the Scenes
Event Promotions
New Service Announcements, Deals, and Specials
Blog Post Announcements
Website Shares
Industry News, Jokes, Trends

Instagram for Contractors

Instagram is owned by Meta, the same company that runs Facebook. Many Facebook users have moved off of Facebook and onto Instagram. You can link your two accounts so that your ads run across both platforms. Instagram helps showcase your polished work, boost specials via story posts, and allows for easy branding with company-specific hashtags.

Instagram Management for Contractors Includes:

YouTube for Contractors

Video is the fast-growing media that consumers wish to engage with. While short-form video platforms like TikTok have taken off, YouTube remains the go-to platform for video content. Contractors specifically can benefit from a YouTube Channel in multiple different ways.

YouTube Management for Contractors Includes:

SEO Optimized Title, Tags, Descriptions
Linked Time Segments in Descriptions for Ease of Navigation
Site Embedded Videos
How To and Informative Content
Personalized Branding

TikTok, Twitter, and More!

Yes, our company is experienced with ALL social media platforms for contractors, including Twitter, Pinterest, and TikTok. Based on your specific services, targetted audience, and competitors' online presence, we will recommend the best platforms for your company.

We also consider the content we can create together and what platforms complement this. For social media management for contractors, we won’t put you on TikTok if you’re not comfortable filming on-site videos and we won’t recommend Twitter if you prefer visual content.

Talk to us today about how social media for contractors can benefit your company and what platforms you’re most interested in.

What Sets Our Contractor Social Media Management Apart

Partnership

Social media managers can’t do all the work themselves. We rely on you and your team to provide media that create an authentic online presence. This is why we partner together to consult, edit, tailor the messaging, and boost it online. With us, expect tailored recommendations that give you better online quality.

Industry Knowledge

All we work with are home improvement companies. This means we understand what competitors are doing and what audiences want to see on the different social media networks.

Consult or Manage

Decide if you want social media consulting services or complete social media management. Start with a little or go all in right away. The decision is in your hands to get the most flexibility out of your budget.

Always Interactive

Our social media management services for contractors include interaction! This is message responses, comment replies, review shares, and more so that you are seen as an active, responsive company.

Monthly Status Breakdown

Social media management services for contractors provide insightful metrics on your audience’s location, age range, gender, and more. With the right content, we can deliver easy-to-understand results every month about what people are looking for from your company.

Ready to Begin? Contact Us TODAY for a Social Media Review

Social Media Statistics for Contractors

95mins

Adults spend over 95 minutes on social media every day

37%

Consumers are 37% more likely to buy a service from an influencer

25%

Facebook accounts for 25% of all digital advertising each quarter

81%

Instagram has an 81% engagement rate

7 profiles

The average American has 7 social media accounts

60mil

There are more than 60 million Facebook Business Pages

93%

93% of marketers cite business exposure as the top benefit of social media

75%

75% of Instagram users visit a website or business profile after viewing an ad

76%

76% of adults can be reached with Facebook ads

94%

94% of marketers use Facebook in their campaign efforts

80%

80% of Instagram users follow a business profile

25%

25% of Instagram ads are videos

Social Media for Contractors FAQ

Does my contracting company really need to use social media?

Yes! Your contracting company can benefit dramatically from social media management services. Social media will showcase your portfolio in real-time, strengthen your company branding, and encourage referrals and recommendations from previous clients.

What social media metrics do you track?

Our home improvement social media management services track followers, impressions, reach, engagements, unfollows, post hides, audience demographics, video views, link clicks, and more. These vary based on organic posts vs paid posts.

What social media platforms should my home improvement business use?

Our social media management company for contractors will help you select the right social media platforms to use for your company based on your audience, content, branding, and more. We always recommend Facebook and Instagram to our clients for the broadest reach possible.

Can social media management increase my following?

Yes! With regular posting, a planned out content schedule, regular engagements, and trend tracking, your following will rise organically and with an audience that is dedicated to your content and branding.

Do I need to use video on social media?

Video is the fastest growing, in-demand media on social media today. Video help sets your business apart, showcases your branding, demonstrates your branding, and highlights your industry knowledge. Our contractor social media managers can help edit your videos for maximum social media impact.

How do I create social media content for my contracting business?

Our social media consultants for contractors will provide easy tips for getting top-of-the-line social media content. This includes snapping progress photos on your smartphone, taking behind-the-scenes photos and videos, showcasing fun moments during the job, and repurposing informative content for online social media posts.

Is social media more important than SEO?

Social media management for contractors complements a search engine optimization strategy. Content created for SEO can be repurposed for social media and social media is an additional avenue of traffic to get clients finding and following your business.

How much does social media management cost?

Service Pro Marketers offers social media management at a variety of price points and packages. You can opt for social media consulting for contractors, entire social media management, or an add-on of social media marketing and advertising. You set your advertising budget and we assist you with growth, advertising, and more.