Social Media Management for Contractors
Contractor social media management and social media marketing for home improvement companies. Highlight your approach and stand apart in your industry.
If you could talk to your customers daily, showcase your work in real-time, brag about new jobs, and demonstrate what sets your company apart to a wide audience, why wouldn’t you?
Social media marketing for contractors does all of that and more.
Local contractors often overlook the benefits of social media marketing for home improvement companies. The truth is, when managed correctly, your social media profiles work for you 24/7, encouraging reviews, recommendations, shares of your local work, and giving you a place to display not only your portfolio but your integrity and company approach. You stop being just a business and you become a partner that clients trust.
Social media management for contractors from Service Pro Marketers takes away the guesswork of social media content creation and delivers optimized, authentic connections that drive results on Facebook, Instagram, and more.
Reach out to our social media experts TODAY to discover if social media is the right fit for your home improvement company.
The Benefits of Social Media Marketing for Contractors
Social media marketing for contractors is different than other forms of digital marketing for home improvement contractors. Unless you are specifically running Facebook ads, the metrics for success vary from client to client.
Some contractors are looking to grow a following, others want to strengthen their branding, and some opt to curate a reputation as an informative and resourceful local contracting business. Because of this, it isn’t enough to say “social media drove x number of clients to call me!”
Social media management for home improvement businesses can have different target focuses. Here are just a few of the benefits you can expect to see for your contracting company by investing in social media management from Service Pro Marketers.
Get to Know the Most Popular Social Media Platforms for Contractors
- Project Photo Posts: Before, During, After
- Team Member Highlights
- Behind the Scenes
- Event Promotions
- New Service Announcements, Deals, and Specials
- Blog Post Announcements
- Website Shares
- Industry News, Jokes, Trends
- Project Photos
- Finished, Polished Photos
- Behind the Scenes Pictures and Videos
- Before/After Comparisons
- Personal Photos via Story Posts
- Story Polls, Interactions, and Quizzes
- Short Form Videos
- Personalized Short Videos
- Company-Specific Hashtags
- SEO Optimized Title, Tags, Descriptions
- Linked Time Segments in Descriptions for Ease of Navigation
- Site Embedded Videos
- How To and Informative Content
- Personalized Branding